Green Day
Green Day / NRDC Campaign
Overview:
Concept, design, development and implementation of the Green Day / NRDC partnership promotional online campiagn in 2007.
American Idiot Campaign
Overview:
Concept, design, development and implementation of the online campaign for 2004’s American Idiot. Campaign involved greenday.com.
The Idiot Club
Overview:
Developed, designed, programmed and maintained the official online fan club for Green Day, the Idiot Club, from 2004 to 2008. The Idiot Club featured weekly exclusive video content, monthly Q&As with the band, monthly contests, exclusive photo galleries, VIP concert tickets, ticket giveaways, fan forums and more.